- Do you want to know how to build thefastest route from first contact to sales?
- Are you interested in the latest trends in marketing?
- Do you know the most effective strategies for shortening purchasing processes?
Our Lead Nurturing strategy divides the purchasing process into several phases.
In each of these phases, there is a distinct customer group that solves different needs, and you address each of these customer groups with unique content through various channels.
In our brochure, we describe several purchasing phases in which potential customers may find themselves. It is necessary to have created content for individual purchasing phases according to your chosen communication channels.
Download a free 20-page brochure with templates and an illustrative process of planning Lead Nurture campaigns.
Lead generation & lead management
Lead generation is the process of building relationships with potential customers who are interested in your marketing communication, website, or your products or services, but who are not yet ready to close a deal with you. Surveys of B2B customers show that up to 70 percent of the sales cycle closes before the contact with the seller takes place. It is therefore extremely important that you understand in which purchasing phase the potential customers found themselves. Only then will you be able to continue to engage them with the right channels, tools and the content that reflects their current needs.