Complex multi-channel campaigns
We have delivered a number of complex, multi-channel campaigns for the Brother International brand over a period of more than 5 years. We built its brand, introduced new product lines and shot TV spots. A large part of the campaigns were digital – RTB, PPC, pre-roll video or social media campaigns.
But we also created PR articles, advertisements, brochures and stickers for windows and public transport vehicles.
Thanks to the quality of the products offered and the business strategy, the Czech branch of Brother has long been the most profitable and fastest growing.
We based the Brother Benefit campaign on the dominant B symbolising the Brother brand and its InkBenefit and TonerBenefit brands. At the same time, the letter has its own meaning; "Plan B". The letter is complete with faces that can't believe the benefits of Brother printers.