Creative content on Facebook
BBN – The World’s B2B Agency, of which we are a part, awarded us the Golden Bee 2020 for the creative concept of Facebook posts for our client Váhala a spol.! We were the winner in the Best Use of Social Media category and succeeded among 61 BBN member agencies based around the world.
Váhala is a leading Czech producer of meat and delicatessen products and our long-standing client. Among other things, we create creative content for their Facebook page, which brought us the award mentioned before. The main idea behind the content is to approach the client’s business area in an entertaining way and also to strengthen Váhala’s brand position on social media. Last year we managed to get the number of followers of the client’s FB page to 35,103 and this number is still growing. Váhala is thus the definite leader among meat product producers on Facebook.
We add 4-5 posts a week to the client’s FB page and besides fun posts, we also try to bring valuable information to our readers, especially about products. The usual engagement of posts is around 10,000 users, depending on the nature of the post. The bacon wrap post we published at the beginning of the pandemic was particularly successful. It was shared by 602 users and the reach got to number of 71,590.
We had to boast the Golden Bee award to the client themself, who were pleasantly surprised by the trophy:
“We know that Marco knows how to communicate on Facebook and this award is proof of that. Our cooperation is very pleasant and after many years very close – we first met in 1997 I think. The people from Marco are imaginative, creative and they know how to bring our ideas to a perfect result,” added Barbora Denková, marketing manager of the client Váhala a spol. (pictured).
And we at Marco continue to work to create top-notch content for Váhala and other clients.