První brněnská strojírna – The First Brno Machine shop (PBS) is a pioneering engineering company which, thanks to its more than 200-year tradition, is one of the longest operating engineering brands on the world market.

We started the cooperation on the basis of a request for graphic and creative work, one of the first deliverables was the redesign of the employee magazine. The topic of branding followed. We stitched brand workshops with the client and gradually created an innovative corporate identity and CI manual.

Another one of our collaborations with PBS was within digital marketing, when we used the professional social network LinkedIn, through which we communicated various products, invitations to trade fairs and webinars across the world to attract relevant leads.

We also went through the process of implementing marketing automation with PBS, which was successful including follow-up training of the internal team and setting strategies for further communication.