Digital marketing in B2B

Atlas Copco is a leading supplier of equipment for industry and construction. Its main products are compressors, generators, demolition equipment, vacuum pumps, industrial tools and assembly systems including perfect service. Our task was to strengthen brand perception, use digital marketing in selected countries and also promote specific product categories.

The first step was to understand the marketing strategy, conduct a market analysis and keyword analysis. Our tactics and digital campaign in the next step was based on that. The main PPC channel in the campaign was Google Ads, including setting up PPC campaigns of Atlas Copco in several countries.

Complete setup of digital campaigns within Google Ads. Market analysis, keyword analysis, complete creation of PPC campaigns for selected product lines and subsequent optimization included. conversion tracking.