Direct marketing in e-commerce
Landing page and sales team of the e-commerce marketplace Aukro we supported with a direct marketing campaign, where the main creative idea and motivator for the target group was the delivery of headphones to connect to the computer. The creative concept was designed to not only catch the eye, but more importantly move the leads in the conversion funnel towards the next purchase stage.
The headphones could be used not only to watch the video, but also to connect to the webinar.