Global rebranding

The first task was to create a new structure and hierarchy of brands, which we clearly organized in the Brand Portfolio. This was followed by a series of workshops used to define the company’s strategic indicators such as corporate goals, vision, mission and values. Essential and probably our
most extensive work was the creation of new graphic manuals including the codification of brands included in the company’s portfolio and new guidelines for the creation of graphic outputs.

These detailed guides are used to create the company’s marketing materials in all of its global locations. The complex process was completed with internal trainings and sessions aimed at familiarizing all employees with the new identity of the company.

01 Brand Portfolio organiser
design Michal Pulmann
photos Ondřej Vrtěl
© All rights reserved
02 Guidelines for creating visual outputs
design Michal Pullmann
photos Ondřej Vrtěl
© All rights reserved
03 Brand Book
design Michal Pullmann
photos Ondřej Vrtěl
© All rights reserved
04 Corporate Identity brand manual
05 Office branding manual