The first task was to create a new structure and hierarchy of brands, which we clearly organized in the Brand Portfolio. This was followed by a series of workshops used to define the company’s strategic indicators such as corporate goals, vision, mission and values. Essential and probably our
most extensive work was the creation of new graphic manuals including the codification of brands included in the company’s portfolio and new guidelines for the creation of graphic outputs.

These detailed guides are used to create the company’s marketing materials in all of its global locations. The complex process was completed with internal trainings and sessions aimed at familiarizing all employees with the new identity of the company.