Business Lease has been providing professional mobility solutions in the Czech Republic for more than 30 years. The company specializes in operating leasing and fleet management and aims to provide superior care to its clients.
This case is one of the most complex MarTech projects we have dealt with in the agency’s history. The goal was to create a comprehensive B2B marketing strategy, which will support the business team by continuously acquiring new leads. Our solution worked by combining smart MarTech platforms with a clear strategic and content concept. From all available MarTech tools, we have selected the most suitable ones for this particular case.
The main channels involved in the campaign were:
• SharpSpring – email marketing, segmentation, landing pages, forms, data import
• LinkedIn – segmented campaigns in Ads, data linking with ShS
• Google Ads – segmented campaigns, search, display
• Google Analytics – results, KPI
• Whatagraph – automated data reporting, connection to digital channels
The project also included the launch of the new Business Lease Direct product. The goal was to engage potential customers with a corporate mobility product that they can customize according to their needs.
In order to extend the intervention to the media area, we proposed the implementation of the Corporate Mobility 2021 survey. 458 fleet operators participated in the survey and the results are still available for download in exchange for a lead.
Thanks to the successful implementation of MarTech, we managed to get a total of 210 leads in 2021, with 50% of them coming from surveys.