Mission INpossible from Czech Republic to Europe

Inoutic, a brand belonging to the world’s leading manufacturer of PVC window profiles Deceuninck, was looking for a way to increase the KPI response rate in direct marketing. We designed a contact-basedmulti-level direct marketing process based on a creative 3D mailing that is linked to an online channel – a landing page with a video. The package contained a specially modified tablet that played a video message when turned on.

The campaign was implemented in the first wave in the Czech Republic, Hungary and Poland. The result was excellent, more than 40% interest in the appointment immediately after delivery. In addition to exceeding the conversion goal of face-to-face meetings with decesion makers, this campaign also resulted in real business, which in this case is long-term B2B contracts.

Thanks to excellent KPIs, the campaign was later cloned in other countries – Germany, Austria, Romania, also with very good results.

Turn on your tablet and listen to the video message to the agent. After playing, the tablet locks and can no longer be unlocked...
The commissioning can only be carried out by the sales representative called in. This puts them in a meeting with the most important person who decides on the investment in window technology.
Direct mail solution
Animated video that ran when the tablet was turned on.