What we do

We deliver measurable results

We continuously improve our marketing processes, communication tools and creativity. Every day we support our clients to achieve their goals. We actively use methodologies tried and tested in numerous fields and countries in the world. Together with our partners we deploy technologies in marketing. The result is BBN Navigator A uniqueB2B marketing methodology. This tool makes it possible for marketers to create effective marketing campaigns and exceed their goals in brand and acquisition strategies.

Branding Creative Connection Martech

① Branding

A strong brand is one of the greatest assets of a company

It makes it possible to increase market share and profitability, while it builds customer loyalty, reduces price-sensitiveness and improves employee motivation. A brand, as we see it, is not only a logo. A brand is a promise you must fulfil. Using the tried and tested BBN Brand Asset Management tools, we guide each company through the entire process which results in a strong, proud and independent brand.

② Creative

B2B and B2C communication needs great ideas

Big Ideas – We generate ideas applicable to different target groups and different communication channels and formats. B2B communication needs these creative ideas to communicate over the long run - Long Ideas. We create stories that can guide the customer through the decision-making process. From attracting attention through establishing dialogue, educating a future customer from considering a purchase to the final action.

③ Connection

Unsuccessful campaigns have no chance

Launcha new product or service, finda new segment of potential customers, get qualified leads at an affordable price ... These are examples of assignments we solve. The whole process, from analysis through strategy to execution, has one goal - to achieve the best result. In this, we have the same goal as our clients.

④ Martech

Powered by people, supported by innovation

We use robust technologies and high-tech marketing and IT tools. But our real engine is our people who manage these marketing technologies and communication automation.

⑤ How do we do it?

Discovery Strategy Idea Activation Optimisation

Discovery

○ Buyer journeys
○ Content audit
○ Competitor analysis
○ Marketing objectives
○ Research & insights
○ Target audience personas
○ Persona workshops
○ Branding consulting
○ Segmantation

Strategy

○ Branding strategy
○ Communication objectives
○ Content strategy
○ Channel strategy
○ Digital strategy
○ Establish KPIs
○ Audience needs
○ Content strategy for digital marketing
○ Sales funnel

Idea

○ Brand names
○ Brand story & messaging
○ Communication concepts
○ Creative concepts (creative • campaign)
○ Create Martech stack
○ Messaging frameworks

Activation

○ Communications plan
○ Content creation (content development)
○ Create value proposition
○ Implement & train
○ Tone of voice

Optimisation

○ Analytics
○ Business intelligence
○ Metrics (metriky marketing)
○ Search engine optimisation (SEO)
○ Social monitoring (social monitoring)
○ Management consulting

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    MARCO reklamní agentura, spol. s r.o., ID 60702265, VAT CZ60702265, company registered with Regional Commercial Court Brno, section C, file 14776
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      MARCO reklamní agentura, spol. s r.o., ID 60702265, VAT CZ60702265, company registered with Regional Commercial Court Brno, section C, file 14776
      © 2023 All rights reserved Cookie policy
      This website is protected by Google ReCAPTCHA and accepts privacy policy and T&Cs Google